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1

Does It Pay to Be Real? Understanding Authenticity in TV Advertising

Becker, Maren, Wiegand, Nico, Reinartz, Werner J.

Journal:

Journal of Marketing

Year:

2019

Language:

english

File:

PDF, 5.43 MB

english, 2019

2

From Point of Sale to Point of Need: How Digital Technology Is Transforming Retailing

Reinartz, Werner, Imschloß, Monika

Journal:

GfK Marketing Intelligence Review

Year:

2017

Language:

english

File:

PDF, 1.10 MB

english, 2017

3

Creating Enduring Customer Value

Kumar, V., Reinartz, Werner

Journal:

Journal of Marketing

Year:

2016

Language:

english

File:

PDF, 514 KB

english, 2016

4

Digital Transformation and Value Creation: Sea Change Ahead

Reddy, Srinivas K., Reinartz, Werner

Journal:

GfK Marketing Intelligence Review

Year:

2017

Language:

english

File:

PDF, 1.45 MB

english, 2017

5

Hybrid Offerings: How Manufacturing Firms Combine Goods and Services Successfully

Ulaga, Wolfgang, Reinartz, Werner J

Journal:

Journal of Marketing

Year:

2011

Language:

english

File:

PDF, 213 KB

english, 2011

6

Balancing Acquisition and Retention Resources to Maximize Customer Profitability

Werner Reinartz, Jacquelyn S. Thomas and V. Kumar

Journal:

Journal of Marketing

Year:

2005

Language:

english

File:

PDF, 2.41 MB

english, 2005

7

The Customer Relationship Management Process: Its Measurement and Impact on Performance

Werner Reinartz, Manfred Krafft and Wayne D. Hoyer

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 3.19 MB

english, 2004

8

The impact of digital transformation on the retailing value chain

Reinartz, Werner, Wiegand, Nico, Imschloss, Monika

Journal:

International Journal of Research in Marketing

Year:

2019

File:

PDF, 628 KB

2019

9

When and why do customer solutions pay off in business markets?

Worm, Stefan, Bharadwaj, Sundar G., Ulaga, Wolfgang, Reinartz, Werner J.

Journal:

Journal of the Academy of Marketing Science

Year:

2017

Language:

english

File:

PDF, 651 KB

english, 2017

10

An empirical comparison of the efficacy of covariance-based and variance-based SEM

Werner Reinartz, Michael Haenlein, Jörg Henseler

Journal:

International Journal of Research in Marketing

Year:

2009

Language:

english

File:

PDF, 555 KB

english, 2009

11

[Springer Texts in Business and Economics] Customer Relationship Management || Applications of CRM in B2B and B2C Scenarios (Part II)

Kumar, V., Reinartz, Werner

Year:

2012

Language:

english

File:

PDF, 393 KB

english, 2012

12

The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration

Reinartz, Werner J., Kumar, V.

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 184 KB

english, 2003

13

Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research

Pierre Chandon, Vicki G. Morwitz and Werner J. Reinartz

Journal:

Journal of Marketing

Year:

2005

Language:

english

File:

PDF, 2.26 MB

english, 2005

14

Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research

Chandon, Pierre, Morwitz, Vicki G., Reinartz, Werner J.

Journal:

Journal of Marketing

Year:

2005

Language:

english

File:

PDF, 143 KB

english, 2005

15

On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing

Reinartz, Werner J., Kumar, V.

Journal:

Journal of Marketing

Year:

2000

Language:

english

File:

PDF, 183 KB

english, 2000

16

The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration

Werner J. Reinartz and V. Kumar

Journal:

Journal of Marketing

Year:

2003

Language:

english

File:

PDF, 4.61 MB

english, 2003

17

Performance Implications of Adopting a Customer-Focused Sales Campaign

V. Kumar, Rajkumar Venkatesan and Werner Reinartz

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 3.68 MB

english, 2008

18

Leading IJRM on the path to prominence

Kannan, P.K., Hung, Iris, Reinartz, Werner, Stephen, Andrew

Journal:

International Journal of Research in Marketing

Year:

2019

Language:

english

File:

PDF, 230 KB

english, 2019

19

Retailing Innovations in a Globalizing Retail Market Environment

Werner Reinartz, Benedict Dellaert, Manfred Krafft, V. Kumar, Rajan Varadarajan

Journal:

Journal of Retailing

Year:

2011

Language:

english

File:

PDF, 221 KB

english, 2011

20

The impact of internal and external reference prices on brand choice: The moderating role of contextual variables

V Kumar, Marvin Hurley, Kiran Karande, Werner J Reinartz

Journal:

Journal of Retailing

Year:

1998

Language:

english

File:

PDF, 1.46 MB

english, 1998

21

Distributing through multiple channels in industrial wholesaling: how many and how much?

Käuferle, Monika, Reinartz, Werner

Journal:

Journal of the Academy of Marketing Science

Year:

2015

Language:

english

File:

PDF, 872 KB

english, 2015

22

[Springer Texts in Business and Economics] Customer Relationship Management || Loyalty Programs: Design and Effectiveness

Kumar, V., Reinartz, Werner

Year:

2018

Language:

english

File:

PDF, 499 KB

english, 2018

23

Performance Implications of Adopting a Customer-Focused Sales Campaign

Kumar, V, Venkatesan, Rajkumar, Reinartz, Werner

Journal:

Journal of Marketing

Year:

2008

Language:

english

File:

PDF, 371 KB

english, 2008

24

The Customer Relationship Management Process: Its Measurement and Impact on Performance

Reinartz, Werner, Krafft, Manfred, Hoyer, Wayne D.

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 108 KB

english, 2004

25

On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing

Werner J. Reinartz and V. Kumar

Journal:

Journal of Marketing

Year:

2000

Language:

english

File:

PDF, 3.64 MB

english, 2000

26

Selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges

Ptok, Annette, Jindal, Rupinder P., Reinartz, Werner J.

Journal:

Journal of the Academy of Marketing Science

Year:

2018

Language:

english

File:

PDF, 929 KB

english, 2018

27

Correction to: selling, general, and administrative expense (SGA)-based metrics in marketing: conceptual and measurement challenges

Ptok, Annette, Jindal, Rupinder P., Reinartz, Werner J.

Journal:

Journal of the Academy of Marketing Science

Year:

2018

Language:

english

File:

PDF, 290 KB

english, 2018

28

When and Why Do Customer Solutions Pay Off in Business Markets?

Worm, Stefan, Ulaga, Wolfgang, Reinartz, Werner J.

Journal:

SSRN Electronic Journal

Year:

2016

Language:

english

File:

PDF, 1.50 MB

english, 2016

29

Communicating Brands in Television Advertising

Bruce, Norris I., Becker, Maren, Reinartz, Werner

Journal:

Journal of Marketing Research

Year:

2020

File:

PDF, 805 KB

2020

30

Investigating cross-buying and customer loyalty

Werner Reinartz, Jacquelyn S. Thomas, Ganaël Bascoul

Journal:

Journal of Interactive Marketing

Year:

2008

Language:

english

File:

PDF, 188 KB

english, 2008

31

Investigating cross-buying and customer loyalty

Werner Reinartz, Jacquelyn S. Thomas, Ganaël Bascoul

Journal:

Journal of Interactive Marketing

Year:

2008

Language:

english

File:

PDF, 168 KB

english, 2008

32

Store-, Market-, and Consumer-Characteristics: The Drivers of Store Performance

Werner J. Reinartz, V. Kumar

Journal:

Marketing Letters

Year:

1999

Language:

english

File:

PDF, 154 KB

english, 1999

33

Empirical generalizations from brand extension research: How sure are we?

Raj Echambadi, Inigo Arroniz, Werner Reinartz, Junsoo Lee

Journal:

International Journal of Research in Marketing

Year:

2006

Language:

english

File:

PDF, 172 KB

english, 2006

34

Determinants of the variety of routes to market

Rupinder P. Jindal, Werner Reinartz, Manfred Krafft, Wayne D. Hoyer

Journal:

International Journal of Research in Marketing

Year:

2007

Language:

english

File:

PDF, 267 KB

english, 2007

35

[Springer Texts in Business and Economics] Customer Relationship Management || Applications of CRM in B2B and B2C Scenarios (Part I)

Kumar, V., Reinartz, Werner

Year:

2012

Language:

english

File:

PDF, 522 KB

english, 2012

36

Balancing Acquisition and Retention Resources to Maximize Customer Profitability

Reinartz, Werner, Thomas, Jacquelyn S., Kumar, V.

Journal:

Journal of Marketing

Year:

2005

Language:

english

File:

PDF, 137 KB

english, 2005

37

The path to purchase and attribution modeling: Introduction to special section

Kannan, P.K., Reinartz, Werner, Verhoef, Peter C.

Journal:

International Journal of Research in Marketing

Year:

2016

Language:

english

File:

PDF, 364 KB

english, 2016

38

What Happens Online Stays Online? — Segment-Specific Online and Offline Effects of Banner Advertisements

Lobschat, Lara, Osinga, Ernst C., Reinartz, Werner J.

Journal:

Journal of Marketing Research

Year:

2017

Language:

english

File:

PDF, 972 KB

english, 2017

39

Beyond Online Search: The Road to Profitability

Ming Zeng and Werner Reinartz

Journal:

California Management Review

Year:

2003

Language:

english

File:

PDF, 352 KB

english, 2003

40

[Springer Texts in Business and Economics] Customer Relationship Management || Implementing the CRM Strategy

Kumar, V., Reinartz, Werner

Year:

2018

Language:

english

File:

PDF, 608 KB

english, 2018

41

[Springer Texts in Business and Economics] Customer Relationship Management || Future of CRM

Kumar, V., Reinartz, Werner

Year:

2018

Language:

english

File:

PDF, 419 KB

english, 2018

42

[Springer Texts in Business and Economics] Customer Relationship Management || Implementing the CRM Strategy

Kumar, V., Reinartz, Werner

Year:

2012

Language:

english

File:

PDF, 588 KB

english, 2012

43

[Springer Texts in Business and Economics] Customer Relationship Management || Customer Relationship Management Issues in the Business-To-Business Context

Kumar, V., Reinartz, Werner

Year:

2012

Language:

english

File:

PDF, 442 KB

english, 2012

44

[Springer Texts in Business and Economics] Customer Relationship Management ||

Kumar, V., Reinartz, Werner

Year:

2012

Language:

english

File:

PDF, 7.82 MB

english, 2012

45

[Springer Texts in Business and Economics] Customer Relationship Management || Strategic CRM Today

Kumar, V., Reinartz, Werner

Year:

2018

Language:

english

File:

PDF, 448 KB

english, 2018

46

[Springer Texts in Business and Economics] Customer Relationship Management || Data Mining

Kumar, V., Reinartz, Werner

Year:

2018

Language:

english

File:

PDF, 728 KB

english, 2018

47

[Springer Texts in Business and Economics] Customer Relationship Management || Customer Analytics Part II

Kumar, V., Reinartz, Werner

Year:

2018

Language:

english

File:

PDF, 910 KB

english, 2018

48

[Springer Texts in Business and Economics] Customer Relationship Management || Customer Analytics Part I

Kumar, V., Reinartz, Werner

Year:

2018

Language:

english

File:

PDF, 716 KB

english, 2018

49

[Springer Texts in Business and Economics] Customer Relationship Management || Concepts of Customer Value

Kumar, V., Reinartz, Werner

Year:

2018

Language:

english

File:

PDF, 586 KB

english, 2018

50

[Springer Texts in Business and Economics] Customer Relationship Management || CRM Issues in the Business-To-Business Context

Kumar, V., Reinartz, Werner

Year:

2018

Language:

english

File:

PDF, 523 KB

english, 2018

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